L&L Automotive’s Mercedes-Benz dealers in Hertfordshire have switched to using Cooper Solutions’ online trade vehicle auction site following a successful trial.
FullAuction has been rolled out across all three sites in Bishop’s Stortford, Stevenage and Hertford, and has enabled the dealerships to make an average profit of £400 on each vehicle.
The dealers had been selling used vehicles through trade sources prior to launching a trial with Cooper Solutions in October 2013.
David Presley, Brand Director at L&L Automotive, which employs around 150 staff in Hertfordshire, said: “Mark Jeff-Johnston from Cooper Solutions presented to us on the benefits of FullAuction and we saw it as a very good system, and it has certainly proved to be the case. Using this system has enabled us to have far more control of our vehicles rather than the trade dictating the used car business we do, as the vehicles do not leave our control or site until they are sold. In the first two months of this year we increased used car auction sales to 50 units a month, and are now making a profit of around £400 on each vehicle, which is a marked improvement.”
Prior to adopting FullAuction, L&L Automotive were already using Cooper Solutions’ fleet management system, FullCover, along with FullControl which gives dealers control of used car stock from preparation through to sale and delivery.
David added: “We are very happy with Cooper Solutions and the team are always there to support and review our progress. Cooper Solutions give us the control of our stock and expenses, fit in extremely well with our internal processes and generally gives us another string to our bow to support the growth of our used car business. We’ve just registered our best ever quarter on new car sales and we value all the support processes which enable us to be as competitive as we possibly can.”
Mark Jeff-Johnston, Business Development Manager at Cooper Solutions, said: "We are pleased to strengthen the company’s support with L&L Automotive. FullAuction is allowing L&L to open up its used car sales to a national audience, and in turn vastly increase the potential of sales, and in turn profits. We have worked with David and L&L for some time and are pleased to have introduced the company to FullAuction. The trial demonstrated the impact the system can have on driving used car sales and we’re confident the company will continue to reap the rewards judging by the results they are experiencing.”
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